“Let Me Enchant You”

A modern artist who strives to share her vision with the world Leila Parnian wanted to do more than just put her art on a shirt and call it a brand. She wanted to create something that would engage, inspire, and captivate.

It was my goal to find inspiration in her art and transform it to a new medium, apparel. Testing multiple directions and collaborating every step of the way we landed on a line of apparel she was proud to display.

Why the X?

The X is Leila’s brandmark, so I found interesting ways for that mark to interact with her creative style while maintaining her distinct branding. Creating something that was unmistakenly hers, with designs her fans have never seen.